October-November 2025 Growth continued in autumn 2025 with the acquisition of Easy-BARF, a leading French raw pet food brand, in October. This strategic move further strengthened the group’s European presence and reinforced its leadership in species-appropriate pet nutrition across key markets. One month later, Nutriment Gently Steamed was awarded PIF Product of the Year – Food Award, recognising excellence in innovation, quality, and consumer trust. The accolade highlights the group’s ability to extend beyond raw nutrition, offering gently cooked solutions that meet evolving pet owner preferences while maintaining the highest nutritional standards. Together, these milestones underscore the group’s continued momentum, commitment to innovation, and dedication to delivering premium nutrition across a diverse and growing portfolio.
