• About Raw Feeding

    At The Nutriment Company, raw feeding is more than a philosophy; it is a proven, commercially viable nutrition model that meets growing consumer demand for natural, premium pet food. Raw feeding, grounded in the principles of Biologically Appropriate Raw Food (BARF), aligns with how dogs and cats are biologically designed to eat and digest food.

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Why Raw Feeding 

At The Nutriment Company, raw feeding is more than a philosophy; it is a proven, science backed nutrition model that meets growing consumer demand for natural, premium pet food. Raw feeding, grounded in the principles of Biologically Appropriate Raw Food (BARF), aligns with how dogs and cats are biologically designed to eat and digest food. 

For stockists and retailers, raw and fresh are a fast-growing category driven by informed pet owners seeking transparency, quality and measurable health outcomes. 

Nutritional integrity without compromise 

Our raw recipes are developed by experienced nutritionists using carefully selected, high-quality raw ingredients, including meat, fish, vegetables and functional superfoods. Minimal processing ensures that each ingredient's natural nutritional profile is retained. 

This delivers consistent, nutrient-dense products that are naturally rich in: 

  • High-quality protein and amino acids 
  • Essential fatty acids 
  • Bioavailable vitamins and minerals 


The result is a complete and balanced raw diet that supports optimal health while maintaining product integrity and consumer trust. 

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Meeting consumer demand for biologically appropriate nutrition 

Conventional pet foods often rely on grains, fillers, sugars and artificial additives to reduce costs or extend shelf life. Increasingly, pet owners recognise that these biologically inappropriate ingredients do not align with the natural dietary needs of dogs and cats and may contribute to digestive issues, allergies and poor overall condition. 

Raw feeding offers a clear alternative — clean-label, species-appropriate nutrition that supports better digestion, nutrient absorption and visible health improvements. 

A category built on education and results 

As awareness grows, pet owners are actively seeking retailers and brands that can confidently support raw feeding. Diet is now widely understood as a key driver of long-term health, behaviour and wellbeing, positioning raw as a premium, evidence-led solution within the pet food market. 

Protein-rich raw food reflects the natural diet of dogs and cats, making it a compelling choice for customers prioritising health, performance and longevity. 

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Why Stock and Support Raw Feeding? 

Offering raw food solutions can help your business to: 

  • Meet the rising demand for premium, natural pet nutrition 
  • Differentiate your range with biologically appropriate products 
  • Support improved pet health outcomes for customers 
  • Increase repeat purchases through visible results 
  • Strengthen customer trust through transparency and education 
  • Align with long-term trends towards clean-label feeding 
  • Enhance brand credibility within the specialist pet sector 


Raw feeding is not a niche; it is a growing, established category that delivers value for pets, pet owners and trade partners alike. By working with The Nutriment Company, you align your business with quality, expertise and the future of pet nutrition. 

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Why Choose Raw Feeding? 

Feeding a raw diet can help to: 

  • Support overall health and wellbeing 
  • Promote healthy digestion 
  • Reduce stool volume and odour 
  • Support oral health and dental hygiene 
  • Improve skin and coat condition 
  • Reduce allergies and food intolerances 
  • Support strong bones and flexible joints 
  • Maintain balanced energy levels 
  • Encourage enthusiasm and enjoyment at mealtimes 
  • Support natural behaviour and vitality 


Raw feeding isn’t just a diet, it’s a commitment to giving pets the very best foundation for a long, healthy and happy life. 

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