The History of Nutriment

Voff Premium Pet Food is founded with a clear ambition: to build a leading platform for natural, high-quality pet nutrition through brand excellence and long-term growth.

With the acquisition of Haustierkost, the company enters the German market, taking its first decisive step beyond its home base and into one of Europe's most important pet food markets.

The group continues to build momentum. In January, the acquisition of Lemmikki strengthens the Nordic footprint. This is followed in August by the acquisition of Nutriment, a pioneering UK raw pet food brand that becomes a cornerstone of the group's future growth.

The acquisition of DIBO further expands the portfolio and deepens expertise in raw and natural pet food across the Benelux and German speaking markets.

After a period of consolidation, growth accelerates again. In August, BARFGOLD joins the group, reinforcing its leadership position in the German BARF segment. Two months later, AniForte is acquired, marking a strategic expansion into natural supplements and functional pet health.

The portfolio continues to diversify. January sees the addition of Finnish chew specialist RAUH!, while Nova Dog Chews follows in June, significantly strengthening the natural treats category. The year concludes with the acquisition of Energique, extending the group's reach in raw and natural pet food across Europe.

With the acquisition of Dutch raw pet food brand Carnibest, the company completes its 10th acquisition since inception, underlining the successful execution of its buy-and-build strategy.

Reflecting its evolution into a multi-brand, pan-European platform, Voff Premium Pet Food rebrands as The Nutriment Company (TNC).

Expansion continues on two fronts: in the UK, Natural Instinct is acquired, while in Germany, Petman joins the group—together strengthening market leadership and production capabilities in both countries.

The acquisition of Pet Treats Wholesale adds in-house manufacturing capabilities in natural treats and supports further vertical integration in the UK.

The year begins with strong momentum. In January, Your Pet Nutrition and The Dogs Butcher are acquired, expanding both the supplements category and the UK raw pet food portfolio. One month later, the acquisition of Puromenu based in Spain strengthens the group's position in the southern European market.

Scale and capacity take center stage. In March, BAF Petfood - Germany's first dedicated BARF factory with a production facility exceeding 9,000 m² — joins the group. April follows with the acquisition of UK manufacturer Bulmer Pet Food. In the same month, Totally Natural Petfood is relaunched as DIBO, marking DIBO's official entry into the UK market.

Further consolidation in Germany comes with the acquisition of Graf Barf. At the same time, Nutriment Natural Treats is recognized at the World Branding Awards (UK), winning National Tier Brand of the Year in the Natural Treats category.

The acquisition of Purrform (UK), a specialist raw cat food brand, marks a strategic expansion into the growing cat food segment.

PetPro is a Danish online retailer focused on high-quality natural pet nutrition. With a strong e-commerce platform and curated product range, PetPro is well positioned for continued growth. As part of The Nutriment Company, PetPro strengthens the Group’s presence in the Danish market.

Growth continues with the acquisition of Easy-BARF (FR) in October. One month later, Nutriment Gently Steamed receives the PIF Product of the Year – Food award, highlighting the group's commitment to innovation and quality beyond raw nutrition.

Antos expands Nutriment’s premium dog and cat treat portfolio while strengthening its presence across Benelux and the wider European natural pet nutrition market. Zoo Factory, a leading Polish pet food provider with 25+ years’ experience and strong retail reach, further reinforces the Group’s position in the fast-growing Polish market.