July 2025 The acquisition of Purrform, a UK-based specialist in raw cat nutrition, marks a strategic expansion into the fast-growing premium cat food segment and strengthens the brand’s commitment to species-appropriate, high-quality pet nutrition. Founded on a deep love for cats and a belief that optimal nutrition underpins lifelong health, Purrform is dedicated to helping cats live longer, healthier lives through biologically appropriate raw food. As obligate carnivores, cats are naturally designed to thrive on a meat-based diet. Purrform’s recipes mirror what cats would choose instinctively, using 100% human-grade meat, offal, and bone, with no preservatives or palatant enhancements. Purrform products are complete and balanced, providing all essential daily vitamins and minerals without the need for supplementary wet or dry food. The range is available in 70g pouches, 250g tubs, and 450g tubs, offering convenient options for different feeding needs. Adult recipes are suitable for cats from nine months of age, while dedicated kitten varieties support healthy development from three to nine months. This acquisition enhances the brand’s portfolio with a trusted raw cat food specialist, meeting rising consumer demand for natural, premium, and nutritionally complete feline diets.
