The truth behind the £1 chubb: what stockists need to know 

The £1 chubb is all over social media, and you may have had sales teams pitch them to you. At that price it's an eye-catching deal, and it's easy to see why customers are asking about them.

Before you give them shelf space, it's worth knowing what that price really means for the dogs eating them, and why it might not be the deal your customers are after.

What's behind the price?

It's very hard to make a chubb retailing around £1 without cutting corners, and usually the corners are cut on ingredients. £1 chubbs are often made from cheaper cuts and mixed proteins. The giveaway is usually the label, which tends to say very little.

You might get a list of the proteins within the chubb, however which element of the chubb has been sourced from which protein source is often not disclosed. 

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Why it matters to your customers 

Budget chubbs being on the market isn't a problem in itself. The problem is a label that doesn't say what's inside.

For dogs prone to food allergies, that matters a lot. A dog that reacts to chicken could eat it without anyone knowing, which can lead to itchy skin and tummy trouble. Those are exactly the issues customers bring back to you, asking what went wrong

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Helping customers feed raw on a budget

Cost is a real factor for many of your customers, and £1 chubbs can still have a place. When customers want to keep costs down, you can suggest feeding them alongside a clearly labelled brand. That way their dogs still get the nutrients they need for a healthy diet, and the overall cost stays manageable.

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The DIBO difference 

What sets our chubbs apart is how transparent our labels are. Every cut in every DIBO chubb recipe has its protein source listed, covering meat, offal and bone. When customers ask what's in the bowl, you can give them a clear answer, which helps build trust in your store and keeps customers coming back.

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