• Sign up to get your launch discount!

    Even more Aniforte and Nutriment Natural Treats are joining our range. Register before launch day and receive an exclusive discount on the new range when it goes live.

Why register now?

  • Woman in a kitchen holding a bottle of Anifrote Premium Feed Oil, with a dog and various items on the counter.

    Launch offer


    Register now and your discount code lands in your inbox on launch day, ready to use across the entire new range.

  • Dog taking a treat from a person's hand with a blurred background

    Sign up exclusive

    The launch discount is exclusive to businesses that sign up before the range goes live.

  • A woman kneels on a carpeted floor next to a golden retriever dog, smiling and pointing toward a set of Aniforte pet supplement containers arranged on a wooden table in a bright living room.

    Be first to know

    We'll email you the moment the range is live, so you can get the new brands on your shelves without delay.

Whats Arriving

  • Premium natural supplements, care and grooming products trusted by health-conscious pet owners across Europe. A strong margin opportunity in a fast-growing category.

    - Natural supplements for dogs & cats

    - Established European brand with loyal following

    - Retail-ready packaging and strong shelf appeal

  • High-meat, grain-free natural treats from one of the UK's leading raw pet food producers; the lines your raw-feeding customers keep asking for.

    - High-meat, grain-free products

    - From a name raw feeders already know and trust

    - Perfect add-on sale alongside raw food orders
A brown and white dog sits at a white table next to a set of Aniforte pet supplement products, including a bag of fruit and vegetable flakes, canine complete, a small jar, a white jar, and a bottle of feed oil, with a small wooden bowl of dried herbs in front.

Why Aniforte?

Our animals are more than just our companions. They are family members. They enchant us with their own personalities and enrich our lives, which we hope to share with them for many years. At AniForte®, we specialise in the development of natural products for your animals, for their natural nutrition and care – always keeping up with the latest scientific standards. We know that the answers to nutritional problems lie in nature.

100% natural

Proven ingredients

Developed with Animal Experts

A brown dog with a short coat looks intently at a human hand holding a dried treat in front of its face, set against a dark blue kitchen cabinet background with a yellow-and-white towel hanging on the left.

Why Nutriment Natural Treats?

We believe every dog deserves healthy treats that are big on flavour. That's why we craft our treats from real, natural ingredients with no shortcuts and no compromise. Nutritious, delicious and perfectly suited to complement your dog's diet, whether you're training, rewarding or just showing some love. Natural treats, tasty rewards. That's what we're all about.

All natural, no nasties

Grain-free

Easy to digest

Delivery Information

Alongside the new ranges, we're moving to a dual-warehouse setup: treats and ambient products will ship from one warehouse, frozen items from another. It means if your order includes both treats/supplements and frozen food, it'll arrive as two separate deliveries. Nothing changes about how you order; just don't be surprised when your stock arrives in two parts. One order, one invoice, two deliveries. And the best thing? We just have one MOQ for all - so reach 200kg across ambient and frozen and get free shipping, despite the 2 deliveries!

Explore our brands

The Nutriment Company brings together a portfolio of leading premium pet nutrition brands, united by a shared belief in biologically appropriate, natural feeding. Each of our brands has its own heritage, expertise, and loyal community, but all are driven by the same purpose: to help pets live healthier, happier lives through better nutrition.